Communications Pathway

COMMUNICATIONS PATHWAY

The Communications Pathway is a four-year elective sequence that explores, develops, and refines skills in the areas of performance and print. The Pathway courses incorporate project-based learning, career and community experiences, educational field trips, and guest speakers. In the foundational courses of the Pathway, students will develop a broad knowledge of mass communications in its various forms. The Pathway’s third course customizes learning by providing students with a choice of courses in order to specialize in an area of interest. The Pathway’s capstone course synthesizes students’ skills and experiences into a collaborative and community-based project.

Recommended Course Sequence:

  • Introduction to Communications
  • Principles of Communications
  • Journalism or Broadcast Journalism
  • Capstone (coming in 2020-2021)

 

INTRODUCTION TO COMMUNICATION & PUBLIC RELATIONS (EN9109) 0.5 credit

Introduction to Communication and Public Relations explores the fundamentals of various applications of persuasive and public relations techniques to forms of written and oral communications. Some forms covered will be press releases, media kits, sales and promotional pieces, newsletters and related formats. Students will apply problem-solving skills and public relations principles to real-world projects and assignments. In addition, students will learn how to promote a product, brand, or event through effective communication campaigns.

 

PRINCIPLES OF COMMUNICATIONS (EN9119) 0.5 credit

In this course, students will explore the communications/media field by examining the various roles and responsibilities of the media as well as career options. Students will study key topics such as: videography, animation/graphics, editing, reporting and writing, storyboarding, verbal communication, social media and digital strategies.

 

JOURNALISM (EN9039) 1.0 credit

This course is designed for students interested in learning the basics of journalism as well as for advanced students who want to expand their skills into the areas of arts and entertainment writing, sports reporting, and editorial writing. Students will also learn how to research and write editorials as well as the fundamentals of photojournalism. Note: This course can be taken multiple times for advanced study of the subject.

 

BROADCAST JOURNALISM (EN9069) 1.0 credit

Students taking Broadcast Journalism will learn to write copy for and report both news and feature stories. This course exposes students to the process of live television production.  Students will learn to operate a studio camera and use angles, shot length, movement and other techniques to create an interesting news story.  Students will learn the techniques of producing, directing, editing, and anchoring in the studio providing valuable experience in the television industry.   Final Cut Express will be used in this course. Note: This course is in conjunction with the business department and can be taken multiple times for advanced study of the subject.

COMMUNICATIONS CAPSTONE (coming in 2020-2021) 1.0 credit